When Jurors Discriminate

When Jurors Discriminate is the jury tip of the month from jury consultant Harry Plotkin.

The best and only way to shift your jurors' focus away from your client and onto your case is to make your case, from opening statement to closing, about the jurors themselves, not your individual client. Only by persuading your jurors that this could have happened to anyone -- even the jurors themselves -- will you convince them to ignore how they feel about your client. Your jurors may not want to give your client justice, but no juror wants to deny themselves justice, even by proxy.