Ethiopia wants to trademark and license coffee names based on its coffee-growing regions in order to increase the value in the market and to get a bigger share of the coffee pie (so to speak). Starbucks doesn't want to sign the license offered. Both sides have used videos they've posted on YouTube to try to sway public opinion. Ethiopian Coffee Trademark Dispute With Starbucks Runs Hot and Cold, Legal Times (law.com), March 8, 2007.
Wednesday, March 14, 2007
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