Facts Can’t Speak for Themselves

Facts Can’t Speak for Themselves: Reveal the Stories that Give Facts Their Meaning, a book from NITA, offers trial attorneys help in framing persuasive narratives for juries.

Dave Swanner (South Carolina Trial Law Blog) says it's "a fascinating book on how to present information to help jurors learn and how the decision making process works."

Every decision maker is influenced by far more than his or her background and beliefs. Every decision maker has an imagination and they use it to create many more than one version of your client’s case story. Then, each judge, negotiator, mediator and juror settles on one private version of your story and decides your case from that version. Facts Can’t Speak for Themselves offers trial attorneys proven ways to uncover the full range of those "rewritten" stories in focus groups, and how to take their best elements into court and other venues to deliver a story more likely to persuade than the one you thought you had.

-- publisher's info. Facts Can't Speak for Themselves is available in the library: K181 .O44 2005 at Classified Stacks.